This sales combo reels in new customers

The enthusiasm of their new salespeople and the experience of their veteran staff are key to attracting new customers, research finds.

Pate McCuien-U. Missouri • futurity
Dec. 16, 2022 ~5 min

94% of ‘natural’ skin products contain an allergen

People with skin allergies shouldn't assume that "natural" skin products will spare them pain and itchiness.

Sascha Zubryd-Stanford • futurity
Dec. 14, 2022 ~5 min


About one-third of the food Americans buy is wasted, hurting the climate and consumers' wallets

Reducing food waste at home is an action that anyone can take to help slow climate change, often saving money in the process. More consumer education could help show people what to do.

Brian E. Roe, Professor of Agricultural, Environmental, and Development Economics, The Ohio State University • conversation
Dec. 12, 2022 ~9 min

Smarter ‘transport’ robots could speed up online deliveries

Making robots working in warehouses smarter collaborators with human coworkers could speed up online deliveries, researchers say.

Eric Stann-Missouri • futurity
Dec. 2, 2022 ~5 min

How will holiday shopping be different this year?

Experts have tips for your holiday shopping, including how to save some money, what'll be different this year, and what to get Gen Z.

Megan Schumann-Rutgers • futurity
Nov. 23, 2022 ~8 min

Is the digital dollar the future of money?

With the US considering a digital currency, an expert explains how it could help consumers and businesses and concerns the idea raises.

Heather Stephenson-Tufts • futurity
Nov. 22, 2022 ~14 min

Should stores crack down on ‘serial returners’?

Big retailers could save money by tightening their return policies. But how to do it without lots of customer backlash?

Rachel Cramer-Iowa State • futurity
Nov. 18, 2022 ~8 min

These tricks make Halloween a little greener

Experts have a few tips to make your Halloween as environmentally friendly as possible, from costumes to candy.

Duke University • futurity
Oct. 31, 2022 ~6 min


Smart meters and dynamic pricing can help consumers use electricity when it's less costly, saving money and reducing pollution

Most households pay a flat rate 24/7 for electricity although the cost of generating it fluctuates through the day. Wireless technologies are changing that system.

Bhaskar Krishnamachari, Professor of Electrical Engineering, University of Southern California • conversation
Oct. 18, 2022 ~10 min

Early holiday sales are a win for shoppers and retailers

Even before one holiday has passed, retailers stock for the next. Those early sales are actually good for shoppers, researchers find.

George Vlahakis-Indiana • futurity
Oct. 18, 2022 ~5 min

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