Scarcity marketing puts a jump in demand

"Get it before it's gone!" type scarcity marketing works for beer companies in Japan, research finds.

Olivia Hall-Syracuse • futurity
Feb. 27, 2023 ~4 min

My art uses plastic recovered from beaches around the world to understand how our consumer society is transforming the ocean

Pam Longobardi collects and documents ocean plastic waste and transforms it into public art and photography. Her work makes statements about consumption, globalism and conservation.

Pam Longobardi, Regents' Professor of Art and Design, Georgia State University • conversation
Feb. 14, 2023 ~8 min


Customer surveys can obscure discrimination

Customer satisfaction surveys can mask discrimination on the part of financial services employees, new research finds.

Rachel Cramer-Iowa State • futurity
Feb. 1, 2023 ~8 min

Customer surveys can obscure discrimination

Customer satisfaction surveys can mask discrimination on the part of financial services employees, new research finds.

Rachel Cramer-Iowa State • futurity
Feb. 1, 2023 ~8 min

What’s up with the high price of eggs?

Three main factors are driving up cost of eggs, says Gregory Archer. It could take months for things to get back to normal.

Laura Muntean-Texas A&M • futurity
Jan. 27, 2023 ~3 min

Audio product recommendations may work better

In experiments, audio recommendations for products like brownies, blenders, and beer were more influential than textual ones.

Stanford • futurity
Jan. 24, 2023 ~7 min

Reusable take-out container benefits go up with use

Reusable take-out containers can reduce plastic waste, emissions, and costs, but only if customers buy into the idea and return them.

Jim Erickson-Michigan • futurity
Jan. 23, 2023 ~6 min

Authentic vibes dry up when whiskey brands outsource

Outsourcing can kill a whiskey brand's aura of authenticity, new research finds. Less tangible features of the company matter, too.

Stanford • futurity
Jan. 11, 2023 ~7 min


‘Pet’ slime mold keeps this watch ticking

A "living" smartwatch powered by a slime mold needs food and care to function. Can it make us less fickle consumers of technology?

Cassandra Belek-UChicago • futurity
Jan. 3, 2023 ~7 min

Feeling stressed? Try a little holiday ‘self-gifting’

Feeling overcome with holiday stress is the best time for "self-gifting," researchers say.

Teresa Mackin-Indiana • futurity
Dec. 21, 2022 ~4 min

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